Brand of THE

Brand of THE

THE, the definite article in English, represents the unique existence of THE company. It is not only the name of the group but also a symbol of teamwork and spiritual strength, signifying that every moment and every decision is imbued with clear direction and profound meaning.
The logo ingeniously integrates three vibrant colors: Klein Blue, Tiffany Blue, and Ginkgo Yellow. This design not only delivers a striking visual impact but also carries rich cultural connotations and symbolic significance through the interplay of colors.
Klein Blue, an ideal and absolute blue, with its pure and profound hue, mirrors THE Company's unwavering commitment and dedication to the industry for over 20 years, reflecting its steadfast belief and approach to excellence. It symbolizes THE's exploration and pursuit of infinite possibilities for the future. Tiffany Blue, with its elegance, freshness, and nobility, conveys a sense of sophistication, quality, and romance. This color deeply expresses THE's relentless pursuit of exceptional details and quality, as well as its longing and eternal quest for beauty and purity. Ginkgo Yellow, with its warm and bright characteristics, represents THE's vitality and hope.

About THE

About THE

THE Novochem Group, as THE in brief, is located in Beijing, China, with three holding subsidiaries including:

THE FREY [ HongKong ] Co., Ltd

THE ESSENCE [ BEIJING ] Co., Ltd

THE UNIVERSAL Chemical Cooperation Limited


On the highway of being leading and prominent participator in this area, we THE provide food ingredients & additives & feed ingredients to industries including but not limited to  beverages, spices, chemical and pharmaceutical, feed and pets, as well as provide commercial services and assistance with appropriate technical solutions for worldwide customers.

To work and implement with the concept of “THE Better Quality,THE Better Service”, we THE adhere to the development philosophy of being “ Small and Beautiful”. And beyond that, certification guarantee for our THE based on FSSC22000, ISO9001, BRCGS [ A&B] passed by the third-party international accreditation organization, we THE continue to maintain the standardized services based on the precept of ”Professional, Rigorous, Meticulous”, providing qualified products and competitive price, as well as more professional application technical service solutions for our global customer groups continuously.

THE Culture

THE Culture